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Stylish. Safe. Shiny.

The final touch to make you stand out from the herd.

So take a browse, and prepare to brighten your style...

Light up your way, anywhere you go...

The Festival Fanatic.

Perfect for standing out in a crowd, concerts or festivals. Add a touch of cyberpunk to your look.

The Standout Strider.

The deliberate declaration of visibility and a subtle flash of personal style. An eye-catching visual to make sure you are seen and remembered.

The Customisation King.

Personalise your sneakers, and give yourself another way to feel one-of-a-kind.

The Conversation Starter.

A quirky accessory that sparks questions. A visual hook, something slightly out of the ordinary that piques curiosity.

The Fun Run Finisher.

Night-time run? Our laces provide a practical benefit making you more visible to fellow participants. Its a touch of safety, woven in.

Frequently asked questions

  • How long do they shine?

    We expect our shoelaces to never run out of shine - they use the power of light.

  • Why buy Lace'em

    Affordability is the forefront of our mission to make you seen.

Why buy Lace'em?

High quality shoelaces at a fair price. A variety of colours and sizes to suit your needs with more on the way!